An Imperative to Innovate: Sustainable Journalism Training in Central and Eastern Europe

Publisher: Jefferson Institute, Belgrade, Serbia
Stevana Sremca 4
11 000 Belgrade
Serbia
Tel: +381 11 303 3456
Fax: +381 11 334 5350
http://www.jeffersoninst.org

Serious efforts at media development have been underway since the fall of the Berlin Wall in 1989, and in some cases even earlier. USAID, for example, opened its first radio station in Liberia in 1985. Despite these long-running efforts, today there is still a great need for media development assistance. Efforts at democratization will fail unless bolstered by strong, independent media. Although conditions are difficult, there are many opportunities for moving forward.

Our analysis will proceed along the following lines. First, it will show how media development promotes market-based democracy. Second, it examines the particular role of Central and East European journalist training centers in media development. Third, we broaden the scope beyond fixed training centers and look at the full range of journalism training activities in Central and Eastern Europe. We then highlight several current models of sustainability for media training. Finally, we make suggestions for how donors might more effectively approach the environment in Central and Eastern Europe, and elsewhere.

Journalism070718_LoRes.pdf (588.99 kB)